An overview of marketing principles and practices that can improve your website’s ability to turn visitors into leads.
Is your website to generate new leads or to provide more information to existing ones? Where will your traffic come from? These and other questions will get you on track when planning your website.
There is a directory (a catalog of links) for just about every topic. There are also a few mega-directories that try to list all the websites on the internet. These can be great sources of relevant one-way links to your site.
Learn the basics of how incoming links affect your PageRank, and how to rank higher for your chosen terms. Also find out the best places to learn more.
What makes the difference between a small company you will buy from and one that you won’t? Here are some things I’ve observed.
It depends. Major search engines like Google will find you through incoming links, but specialty search engines and directories definitely rely on submissions.
The best free and cheap stock photo options.
The best way to develop ideas about design is to simply pay attention. Design is all around you–on every product package, in every newspaper and magazine, and in every television commercial. Notice the designs that attract you and resonate with what your company is about.
When writing copy, the key is to let your personality shine through. It’s likely you have put a lot of passion and drive into your business. Make that show: it’s magnetic. Learn the do’s and dont’s of website copy.
A payment gateway is the bridge between your website and your merchant account. It is the online equivalent of the machines that retail merchants slide your credit card through. Learn how authorizations, batches, voids, and returns work.
A merchant account is kind of bank account that lets you accept credit cards. Learn about the various fees involved and what to look for when you choose a merchant account.
There are a number of ways for a small online shop to take payments, and there are trade-offs with each. In this article I present an overview of the most common methods.
Facebook, Twitter, and blogging are marketing tactics. They can be gold, or they can be a waste of time – depending on if you have a strategy behind your use of them.
Your domain name is a foundational piece of your branding – so think carefully about it. Factors to consider are the “mouth-feel”, memorability, and SEO value.
This list represents many years of practice understanding the components that are necessary to work out or at least begin researching before you start the design process.