Your Website Articles
How Can I Improve My Website As a Marketing Tool?
An overview of marketing principles and practices that can improve your website’s ability to turn visitors into leads.
How to Plan a Website
Is your website to generate new leads or to provide more information to existing ones? Where will your traffic come from? These and other questions will get you on track when planning your website.
How to Find Good Link Directories for SEO
There is a directory (a catalog of links) for just about every topic. There are also a few mega-directories that try to list all the websites on the internet. These can be great sources of relevant one-way links to your site.
Search Engine Basics: Incoming Links, PageRank, and Relevancy
Learn the basics of how incoming links affect your PageRank, and how to rank higher for your chosen terms. Also find out the best places to learn more.
Building Trust Through Your Website
What makes the difference between a small company you will buy from and one that you won’t? Here are some things I’ve observed.
Do I Need to Submit My Site to Search Engines?
It depends. Major search engines like Google will find you through incoming links, but specialty search engines and directories definitely rely on submissions.
Where Do I Find High-Quality Inexpensive Stock Photos?
The best free and cheap stock photo options.
How Do I Decide What My Website Should Look Like?
The best way to develop ideas about design is to simply pay attention. Design is all around you–on every product package, in every newspaper and magazine, and in every television commercial. Notice the designs that attract you and resonate with what your company is about.
How Do I Write Great Website Copy?
When writing copy, the key is to let your personality shine through. It’s likely you have put a lot of passion and drive into your business. Make that show: it’s magnetic. Learn the do’s and dont’s of website copy.
How Can I Accept Credit Cards Online?
There are a number of ways for a small online shop to take payments, and there are trade-offs with each. In this article I present an overview of the most common methods.
How to Pick a Good Domain Name
Your domain name is a foundational piece of your branding – so think carefully about it. Factors to consider are the “mouth-feel”, memorability, and SEO value.
Hiring a Web Designer Readiness Checklist
This list represents many years of practice understanding the components that are necessary to work out or at least begin researching before you start the design process.
Welcome, I'm Emma. I've been helping small biz owners get online for over 10 years. Here I present practical tips and perspective on the e-commerce adventure.